Overview
Sample dataSeptember 2026 · compared with Aug 26
Collected, month by month
The twelve months to Sep 26.
Visits attended
The twelve months to Sep 26.
Ad spend by channel
The twelve months to Sep 26.
What this dashboard is built from
Each report Example FM connects turns on another part of the picture.
AppointmentsSample data
visits, no-shows, new patients by clinic and provider
From: eCW appointment export
Payments collectedSample data
real revenue — what actually reached the bank
From: eCW 361.03 Payments at Claim Level
Billed chargesSample data
what was claimed, and the share of it collected
From: eCW 361.02 Billed Charges
Local Services leadsSample data
calls and messages from Google's Local Services
From: LSA Leads → Export
Ad spendSample data
spend by channel, cost per lead and per click
From: Google invoices, Google Ads report, Meta export
Google Business ProfileSample data
profile views, calls, directions, website clicks
From: Business Profile insights
AttributionSample data
which calls became patients, and what they paid
From: LSA leads + appointments together
Contact center callsSample data
call volume, answer rate, busiest hours, after-hours bookings
From: First Touch call log
Listings & websiteSample data
listing accuracy and website visits that turn into bookings
From: Reputation Management report
Google reviewsSample data
new reviews, star rating and response rate by location
From: Google Business Profile reviews