Overview

Sample data

September 2026 · compared with Aug 26

Sample data. Figures on this page are illustrative — generated to show what this view looks like for a practice of Example FM's size. Connect the matching report and they become your own.
Collected$306,4373.2%vs Aug 26 ($296,795)money that reached the bank
Visits attended2,7985.2%vs Aug 26 (2,660)
New patients3019.1%vs Aug 26
No-shows1223.4%vs Aug 26
Ad spend$8,1695.3%vs Aug 26
Charged leads2400.4%vs Aug 26$20 per lead
New patients from ads335.7%vs Aug 26$248 each in ad spend
Calls from Google profile5654.1%vs Aug 26

Collected, month by month

The twelve months to Sep 26.

Visits attended

The twelve months to Sep 26.

Ad spend by channel

The twelve months to Sep 26.

What this dashboard is built from

Each report Example FM connects turns on another part of the picture.

  • AppointmentsSample data

    visits, no-shows, new patients by clinic and provider

    From: eCW appointment export

  • Payments collectedSample data

    real revenue — what actually reached the bank

    From: eCW 361.03 Payments at Claim Level

  • Billed chargesSample data

    what was claimed, and the share of it collected

    From: eCW 361.02 Billed Charges

  • Local Services leadsSample data

    calls and messages from Google's Local Services

    From: LSA Leads → Export

  • Ad spendSample data

    spend by channel, cost per lead and per click

    From: Google invoices, Google Ads report, Meta export

  • Google Business ProfileSample data

    profile views, calls, directions, website clicks

    From: Business Profile insights

  • AttributionSample data

    which calls became patients, and what they paid

    From: LSA leads + appointments together

  • Contact center callsSample data

    call volume, answer rate, busiest hours, after-hours bookings

    From: First Touch call log

  • Listings & websiteSample data

    listing accuracy and website visits that turn into bookings

    From: Reputation Management report

  • Google reviewsSample data

    new reviews, star rating and response rate by location

    From: Google Business Profile reviews

How each figure is worked out